Products related to Business:
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E-commerce 2023–2024: business. technology. society., Global Edition
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data.Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases.Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022.Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions.Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes.The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
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E-Commerce Business through Social Media Marketing : Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing
Are you confused about what kind of marketing strategy you should invest in?,Do you also have a limited marketing budget and want to spend it wisely?,If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail:Basic Understanding of Ecommerce,How to Build Your Own Ecommerce Business?,What is Ecommerce Marketing?,How can You Market Your Ecommerce Business through Facebook and Instagram?,So, do not waste your time and get this book now!!!
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Web Marketing for the Music Business
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans.Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design* Selecting your domain name and host* Using HTML, Java, widgets, Flash, and RSS to charge up your websiteNew! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans* Monitoring site traffic and using analytic tools* Adding audio and video to your site* Choosing and using commercial download services* Creating and managing an online store* Finding your market online* Creating a mobile website and mobile media campaignMarket your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged.Learn techniques to coordinate your offline and online promotions for maximum impact.Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice.The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.
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Digital Infrastructures for Business Innovation
Digital infrastructures are the commonly used technologies, systems, products, and platforms which businesses use to conduct commerce, partnerships, and transactions.Chief among these infrastructures is the Internet – an infrastructure which is remarkable for its all-pervasive presence in our daily lives – while others include cloud computing, social media, mobile technology, blockchain technologies, and cryptocurrencies. This book introduces the key concepts and models to help you understand digital infrastructures, their technologies, their dynamic evolution, and the ways that businesses can exploit them.The primary focus is on processes of innovation and change that are embodied in new digital infrastructures.The book takes a balanced approach, presenting easy-to-understand technical information and pragmatic business analysis.The book’s concise chapters develop the topics carefully, with clear language and many real-world examples. The intended audience includes management students on advanced undergraduate and postgraduate courses, as well as business professionals and entrepreneurs.Readers at all levels will value the book’s explanation of the technical elements of digital infrastructures and will find insights they can use in developing their own business ideas, in start-ups or existing enterprises.
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Digital Infrastructures for Business Innovation
Digital infrastructures are the commonly used technologies, systems, products, and platforms which businesses use to conduct commerce, partnerships, and transactions.Chief among these infrastructures is the Internet – an infrastructure which is remarkable for its all-pervasive presence in our daily lives – while others include cloud computing, social media, mobile technology, blockchain technologies, and cryptocurrencies. This book introduces the key concepts and models to help you understand digital infrastructures, their technologies, their dynamic evolution, and the ways that businesses can exploit them.The primary focus is on processes of innovation and change that are embodied in new digital infrastructures.The book takes a balanced approach, presenting easy-to-understand technical information and pragmatic business analysis.The book’s concise chapters develop the topics carefully, with clear language and many real-world examples. The intended audience includes management students on advanced undergraduate and postgraduate courses, as well as business professionals and entrepreneurs.Readers at all levels will value the book’s explanation of the technical elements of digital infrastructures and will find insights they can use in developing their own business ideas, in start-ups or existing enterprises.
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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Fashion Business and Digital Transformation : Technology and Innovation across the Fashion Industry
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain.It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain.Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands.Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners.Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
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Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and VolkswagenUpdated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels.It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Price: 51.99 £ | Shipping*: 0.00 £
Similar search terms for Business:
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What type of business is web design for?
Web design is a service-based business that caters to a wide range of clients, including small businesses, large corporations, non-profit organizations, and individuals. It is a versatile business that can serve any industry that requires a professional and visually appealing online presence. Web design businesses can also specialize in specific niches, such as e-commerce, mobile optimization, or user experience design, to cater to the specific needs of their clients.
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Which is more worthwhile, business administration or e-commerce?
The answer to whether business administration or e-commerce is more worthwhile depends on individual interests and career goals. Business administration provides a broad foundation in various aspects of business management, while e-commerce focuses specifically on online business operations and strategies. If someone is interested in traditional business practices and wants a versatile skill set, business administration may be more suitable. On the other hand, if someone is passionate about technology and the digital marketplace, e-commerce could be a more valuable choice. Ultimately, both fields offer unique opportunities for success and growth.
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What is the type of business for E-commerce?
E-commerce is a type of business that involves buying and selling goods or services over the internet. It can include a wide range of products and services, such as retail, wholesale, digital goods, and online marketplaces. E-commerce businesses can operate on their own websites, through online marketplaces like Amazon or eBay, or through social media platforms. This type of business allows for global reach and 24/7 accessibility for customers.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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What is the difference between Business Informatics and E-Commerce?
Business Informatics is a broader field that focuses on the intersection of business and technology, encompassing areas such as data analysis, information systems, and business processes optimization. On the other hand, E-Commerce specifically deals with the buying and selling of goods and services online, involving activities like online marketing, payment processing, and supply chain management. While Business Informatics provides a more holistic view of how technology can be used to improve business operations, E-Commerce is a subset that focuses on the online aspect of conducting business.
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Can a trained merchant start their own business in e-commerce?
Yes, a trained merchant can definitely start their own business in e-commerce. With their knowledge of sales, marketing, and customer service, they have a strong foundation to build a successful online business. By leveraging their expertise and skills, they can effectively navigate the world of e-commerce and create a thriving venture. Additionally, their experience in the merchant industry can give them a competitive edge in understanding consumer behavior and trends in the online marketplace.
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How can small business owners utilize e-commerce import to China?
Small business owners can utilize e-commerce import to China by first understanding the Chinese market and consumer preferences. They can then set up an online store on popular Chinese e-commerce platforms such as Tmall, JD.com, or Taobao. It's important to ensure that the products comply with Chinese regulations and standards, and to provide Chinese language support and customer service. Additionally, leveraging social media and influencer marketing can help promote the products to the Chinese audience. Finally, partnering with a reliable logistics and fulfillment provider can ensure smooth delivery of products to Chinese customers.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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