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    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • Accelerating Organisation Culture Change : Innovation Through Digital Tools
    Accelerating Organisation Culture Change : Innovation Through Digital Tools

    This book introduces an innovative new digital approach to speed up cultural change in organisations and reduce failure rates through use of the Culture Acceleration Tool and Methodology (CATM).This tool combines the methodology of the Organizational Cultural Assessment Instrument (OCAI), Action Design Thinking and Group Decision Support Systems.In order to transform employee mindsets and align workforces to the strategic goals of their organisation in Industry 4.0, culture change and organisational transformation is necessary.However, culture change is a complex process which takes years to complete, often with low success rates.In Accelerating Organisation Culture Change, Jaclyn Lee presents resolutions to these issues through the CATM toolkit that combines capabilities of diagnosing culture, refining the change process, and using a digital platform to brainstorm and set clear goals for change management.Including real life case studies on the application of CATM in organisations, the book demonstrates the possibility of a higher success rate with organisational culture change management, and provides researchers, organisations and practitioners with a clear roadmap on how to develop the CATM toolkit for their own culture transformation journey.

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  • Climate Change Solutions
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  • Managing Innovation and Change
    Managing Innovation and Change

    Building on the success of the Second Edition with 19 new chapters, Managing Innovation and Change showcases the best work of thinkers writing in this area and provides a coherent picture of key ideas and concepts to have emerged from this exciting field.Frequently radical and intentionally provocative in terms of topic and treatment, the book: - covers the increasing diversity of pressures to which modern enterprises are subjected; - reviews some of the more persistent acronyms to which the art of management is increasingly prone; - examines the nature of innovation; - looks at the broader issues surrounding change, and - turns to those attributes of leadership which are consistent with the successful management of innovation and change.

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  • Understanding the Military Design Movement : War, Change and Innovation
    Understanding the Military Design Movement : War, Change and Innovation

    This book explains the history and development of the military design movement, featuring case studies from key modern militaries. Written by a practitioner, the work shows how modern militaries think and arrange actions in time and space for security affairs, and why designers are disrupting, challenging, and reconceptualizing everything previously upheld as sacred on the battlefield.It is the first book to thoroughly explain what military design is, where it came from, and how it works at deep, philosophically grounded levels, and why it is potentially the most controversial development in generations of war fighters.The work explains the tangled origins of commercial design and that of designing modern warfare, the rise of various design movements, and how today’s military forces largely hold to a Newtonian stylization built upon mimicry of natural science infused with earlier medieval and religious inspirations.Why does our species conceptualize war as such, and how do military institutions erect barriers that become so powerful that efforts to design further innovation require entirely novel constructs outside the orthodoxy?The book explains design stories from the Israel Defense Force, the US Army, the US Marine Corps, the Canadian Armed Forces, and the Australian Defence Force for the first time, and includes the theory, doctrine, organizational culture, and key actors involved.Ultimately, this book is about how small communities of practice are challenging the foundations of modern defence thinking. This book will be of much interest to students of military and strategic studies, defence studies, and security studies, as well as design educators and military professionals.

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  • Understanding the Military Design Movement : War, Change and Innovation
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  • Services Marketing: People, Technology, Strategy (Ninth Edition)
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  • Legal Innovation : Conversations about Technology, the Legal Profession and Societal Change
    Legal Innovation : Conversations about Technology, the Legal Profession and Societal Change

    Legal Innovation explores the impact of technology on the legal profession and societal change.Reflecting contributions from an international group of experts, the volume provides a comprehensive overview of the challenges and opportunities facing the legal profession today.With a particular focus on artificial intelligence, the book covers a wide range of topics, from dispute resolution and corporate governance to financial services and regulatory oversight.The conversational style of the chapters makes the content accessible while still maintaining academic rigor.This book is an essential read for policymakers, academics, lawyers, entrepreneurs, regulators and students who are interested in legal innovation and its impact on the legal profession as well as anyone interested in the intersection of law and technology.This title is also available as Open Access on Cambridge Core.

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  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • Is the e-commerce industry really the worst for web developers?

    No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.

  • What are solutions for demographic change?

    Solutions for demographic change include implementing policies that support family-friendly workplaces and flexible work arrangements to encourage higher birth rates. Additionally, investing in education and training programs to support the aging population and promote workforce participation among older adults can help mitigate the effects of demographic change. Immigration policies that attract skilled workers and contribute to population growth can also be a solution for demographic change. Finally, promoting healthy lifestyles and access to healthcare can help address the challenges associated with an aging population.

  • What are solutions to climate change?

    Solutions to climate change include transitioning to renewable energy sources such as solar and wind power, implementing energy efficiency measures, reducing deforestation and promoting reforestation, and investing in sustainable transportation options. Additionally, implementing policies to reduce greenhouse gas emissions, such as carbon pricing and regulations on emissions from industries, can also help mitigate climate change. Finally, promoting sustainable agricultural practices and reducing food waste can also contribute to addressing climate change.

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