Products related to Gender:
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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Gender Differences in Technology and Innovation Management : Insights from Experimental Research
Even though the number of working women has steadily increased over the last few years, women are still significantly under-represented in STEM activities (i.e. mathematics, informatics, science and technology). In order to eliminate this under-representation, numerous education policies and corporate initiatives, particularly in the recent past, have been aimed at increasing women's enthusiasm for STEM activities and professions.According to the latest surveys, however, it is clear that these efforts have not yet led to the desired success.Compared to their male counterparts, women continue to do fewer STEM activities. One possible reason for this is that relatively little is yet known about the concrete impact of the above education policies on working with innovation and technology: What are the gender differences between women and men?Is it enough to recognize these differences, or should these differences ideally not only be recognized, but also treated appropriately or even encouraged? This anthology deals with current topics in technology and innovation management against the background of these and other gender-relevant aspects.Empirical analyses and experiments in collaboration with companies from various sectors provide a sound scientific basis on which new results and findings are presented: How do women and men deal with creativity and competition?How are technologies applied and how can differences in access to technology be deduced? Answers to these and other questions help decision-makers in politics and business to proactively use the differences between women and men to motivate women to work in the STEM field and to strengthen them by acknowledging existing differences.
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Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa
This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrating climate change initiatives into national policies and planning.By examining the devastating consequences of climate change on women and girls throughout the continent, the authors pose a crucial question: Does gender matter in climate change discussions in Africa?Political and social traditions have burdened women with greater vulnerability to the impacts of climate-related natural disasters, including violence, displacement, poverty, famine and lack of access to clean water.However, women are also key to effective and inclusive climate mitigation, adaptation, and decision-making.The authors provide a compelling discourse that identifi es the social and economic benefi ts for all citizens when genderinclusive policies shape equitable and targeted action plans, from mitigationto adaptation and funding. The UN’s SDG 13 calls for urgent action and commitment to combat climate change.The implementable and action-oriented propositions presented in this book will be of interest to students, educators, practitioners, third-sector actors, and policymakers committed to gender equality, sustainable development and climate action in Africa.
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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Internet Strategy : The Road to Web Services Solutions
Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.
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Technology-Enabled Gender-Based Violence Solutions : The Story of Red Dot Foundation and Safecity
This insightful book explores how non-profit advocacy, thought-leadership, and technological innovation are helping to highlight the full prevalence of sexual and gender-based violence and develop local, evidence-based solutions on the global stage. Using the journey of the Red Dot Foundation and its flagship web application Safecity, this book outlines how the 55,000+ stories captured on the Safecity app are linked to criminology literature that uses place as a unit of analysis.Using examples of successful interventions conducted by the Red Dot Foundation and how these processes utilize critical research practices, it also presents how technology is being used to leverage theory and practice that can eliminate sexual and gender-based violence. Providing detailed explanations of cases and outcomes of gender-based violence, this book will be of interest to academics of criminology, gender studies, women’s studies and violence and abuse studies as well appealing to social organisations and practitioners in these fields.
Price: 36.99 £ | Shipping*: 0.00 £ -
Technology-Enabled Gender-Based Violence Solutions : The Story of Red Dot Foundation and Safecity
This insightful book explores how non-profit advocacy, thought-leadership, and technological innovation are helping to highlight the full prevalence of sexual and gender-based violence and develop local, evidence-based solutions on the global stage. Using the journey of the Red Dot Foundation and its flagship web application Safecity, this book outlines how the 55,000+ stories captured on the Safecity app are linked to criminology literature that uses place as a unit of analysis.Using examples of successful interventions conducted by the Red Dot Foundation and how these processes utilize critical research practices, it also presents how technology is being used to leverage theory and practice that can eliminate sexual and gender-based violence. Providing detailed explanations of cases and outcomes of gender-based violence, this book will be of interest to academics of criminology, gender studies, women’s studies and violence and abuse studies as well appealing to social organisations and practitioners in these fields.
Price: 135.00 £ | Shipping*: 0.00 £ -
Power and Gender in European Rural Development
Since the early 1990s, new public and private actors, emphasizing issues such as landscape, nature, environment and food safety, have challenged EU rural development policies.This book looks at this innovative framework and, in particular, the impacts of the interactions between established interests and newcomers in local power relations.Specific attention has been given to the gendered nature of these processes.Case studies from throughout Western Europe analyze local rural power relations and present overviews of the significance of rural gender relations.The book demonstrates that traditional and new forms of social organization in rural areas create new forms of political participation.Changing forms of social capital and political participation not only influence the relation between state and civil society, but also male-female relationships.The book argues that the dynamics of these gendered power relations produce competing discourses, which can often hinder policy making and implementation.
Price: 12.99 £ | Shipping*: 3.99 £
Similar search terms for Gender:
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What is gender marketing?
Gender marketing is the practice of tailoring marketing strategies and messages to target specific genders, typically male and female. This can involve using language, imagery, and product design that aligns with traditional gender stereotypes and expectations. However, gender marketing has also evolved to include more inclusive and diverse approaches that recognize the spectrum of gender identities and expressions. This can involve creating campaigns that appeal to a wider range of gender identities and challenging traditional gender norms in marketing.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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What are the legal solutions for horizontal gender segregation?
Legal solutions for horizontal gender segregation include implementing anti-discrimination laws that prohibit employers from segregating jobs based on gender. This can be achieved through the enforcement of equal pay laws, which require employers to pay men and women equally for the same work. Additionally, promoting gender diversity and inclusion through affirmative action policies can help address horizontal gender segregation by encouraging the hiring and promotion of women in male-dominated industries. Lastly, providing legal avenues for individuals to report and seek redress for gender-based discrimination in the workplace is crucial in addressing horizontal gender segregation.
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