Products related to Health:
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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Research Methods in Health: Investigating Health and Health Services
“An essential and comprehensive guide for students and researchers in a range of health care disciplines investigating health services, health care and well-being.”Professor Robert J.Edelmann, Emeritus Professor of Clinical and Forensic Psychology, University of Roehampton, UK“An invaluable resource for students, researchers and practitioners from all health backgrounds and disciplines, who are involved in research to produce a robust evidence-base to inform the development, provision, delivery and evaluation of healthcare services.”Felicity Smith, Professor Emeritus of Pharmacy Practice, UCL School of Pharmacy, UK“The fifth edition of ‘Research Methods in Health’ continues to provide an excellent broad based introduction to the subject.”Virginia Berridge, Professor of History and Health Policy, Centre for History in Public Health, London School of Hygiene and Tropical Medicine, UKThis bestselling book provides an accessible introduction to the concepts and practicalities of multi-disciplinary research methods in health and health services.The new edition has updated and expanded coverage of:•International examples, terms and approaches•Epidemiology and methods of tracing epidemics•Aging population demography and bio-demography •Evaluation and assessment of health services•Health services research and audit, including data generation•Methods of evaluating patients’ perspectives •Measuring quality of life outcomes•Health economics methods and applications•Quantitative and qualitative researchCore processes and methodologies such as social research, mixed methods, literature reviewing and critical appraisal, secondary data analysis and evidence-based practice will be covered in detail.The book also looks at the following key areas of health research:•Health needs•Morbidity and mortality trends and rates•Costing health services•Sampling for survey research•Cross-sectional and longitudinal survey design•Experimental methods and techniques of group assignment•Questionnaire design•Interviewing techniques•Coding and analysis of quantitative data•Methods and analysis of qualitative observational studies•Unstructured interviewingThe book is grounded in the author's career as a researcher on health and health service issues, and the valuable experience this has provided in meeting the challenges of research on people and organisations in real life settings. Research Methods in Health, Fifth Edition is an essential companion for students and researchers of health and health services at all levels, health clinicians and policy-makers with responsibility for applying research findings and judging the soundness of research. Ann Bowling is a sociologist, specialising in research on ageing, research methods, quality of life, public and social health.She was Professor of Health Sciences at the University of Southampton, UK (2012–17), where she is now Visiting Professor.Ann was awarded the Highly Commended book prize for the 4th edition of Research Methods in Health at the 2015 BMA Medical Book Awards.
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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Digital Health: The Impact of Technology on Healthcare
Digital Health: The Impact of Technology on Healthcare offers an enlightening deep dive into the dynamic intersection of healthcare and technology.This seminal work explores how digital innovations are revolutionising patient care, treatment modalities, and health management.It navigates the reader through the labyrinth of modern technological advancements, uncovering the profound implications they have on the healthcare industry. Delving into the core of artificial intelligence, machine learning, and big data analytics, this book illuminates their transformative roles in reshaping diagnosis, treatment customization, and predictive healthcare.It addresses the surge in telehealth and remote monitoring, showcasing how these digital platforms extend the reach of medical services to previously underserved populations. Through meticulous research and insightful analysis, the book examines the rise of personalised medicine facilitated by genomic sequencing, changing the landscape of treatment efficacy and patient care.It also critically assesses the evolving landscape of wearable health technologies and mobile health applications, highlighting their growing influence on proactive health management and lifestyle choices.
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Internet Strategy : The Road to Web Services Solutions
Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.
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Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care.Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students. New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics. - Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion. - New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models. - New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
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Dimensions of Intelligent Analytics for Smart Digital Health Solutions
This title demystifies arti?cial intelligence (AI) and analytics, upskilling individuals (healthcare professionals, hospital managers, consultants, researchers, students, and the population at large) around analytics and AI as it applies to healthcare. This book shows how the tools, techniques, technologies, and tactics around analytics and AI can be best leveraged and utilised to realise a healthcare value proposition of better quality, better access and high value for everyone every day, everywhere.The book presents a triumvirate approach including technical, business and medical aspects of data and analytics and by so doing takes a responsible approach to this key area. This work serves to introduce the critical issues in AI and analytics for healthcare to students, practitioners, and researchers.
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Consumer and Innovations in e-Health Services : Examples of European Countries
Innovations in e-health can significantly enhance healthcare accessibility, efficiency, and patient safety. These advancements, such as telemedicine and electronic health records, facilitate remote access to healthcare services, reducing geographical barriers and addressing the urgent needs of patients.Moreover, they enable healthcare providers to deliver more personalized and accurate healthcare services thanks to integrating technologies like artificial intelligence.E-health optimizes healthcare costs, addresses current, pressing needs of individuals, communities and societies and adapts to the changing landscape of healthcare, making it a crucial and highly relevant topic in today's world.This book discusses critical aspects associated with the implementation of technological innovations in the e-health market.The authors have identified the technological innovations introduced in the e-health sector during the last decade of the 21st century and explored how patients are adapting to and managing these technological advancements.The authors conducted research in four selected European countries: Poland, Finland, Estonia and Spain, with a focus on understanding the extent to which these new technological solutions have been embraced by demand-side actors, i.e. recipients/ users of e-health services. The resulting book aims to address the following questions: What barriers do new technological solutions encounter in their implementation?Do the e-health services and solutions contribute to improving health and extending life expectancy in individual European countries?The book offers a comprehensive overview of innovations in digital health services, concentrating on this sector as evaluated by the institutions responsible for their functioning and the development of the supply side of e-health services.Additionally, the book provides an in-depth analysis of patients' attitudes towards technological advancements in medical services, focusing on their interaction with digital healthcare solutions and assessing the willingness of e-patients to incorporate cutting-edge e-health services into their health-related behaviors.Finally, the book presents an analysis and assessment of using technological solutions to enhance the efficiency and effectiveness of the healthcare system in Europe. It provides practical insights and a comprehensive view of innovations and e-services in healthcare, catering to a diverse audience, including practitioners and managers of healthcare entities, patients, tech start-ups, researchers, and students.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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Should health services be privatized?
The privatization of health services is a complex and controversial issue. While some argue that privatization can lead to increased efficiency and innovation, others are concerned about the potential for profit-driven decision-making and unequal access to care. Ultimately, the decision to privatize health services should be carefully considered in the context of each specific healthcare system, taking into account the needs of the population, the potential impact on quality and accessibility of care, and the ability to regulate and monitor the private sector to ensure the best outcomes for patients.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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Does health insurance cover permanent makeup or similar services?
Health insurance typically does not cover permanent makeup or similar cosmetic services because they are considered elective procedures. These services are usually not deemed medically necessary, so insurance companies do not provide coverage for them. Patients interested in permanent makeup or similar services would need to pay for them out of pocket.
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