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  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • Plasticity : The Promise of Explosion
    Plasticity : The Promise of Explosion

    A career-spanning collection of published and unpublished writings Catherine Malabou is one of the foremost, most innovative intelligences working in contemporary French philosophy today. Her work articulates a coherent conceptualisation of 'plasticity' by merging recent neurobiology and medicinal sciences with the history of philosophy and political theory.Across the essays gathered in Plasticity: The Promise of Explosion, Malabou carves a philosophical space between structuralism, deconstruction, cognitive psychology, psychoanalysis and speculative realism.By demonstrating the plastic transformability at the heart of these disciplines, a change that always promises future explosion, Malabou, as a female philosopher, also articulates the need to 'change difference' within patriarchal concepts of tradition itself.The collection is divided into four thematic parts, each of which showcases a major aspect of Malabou's conceptualisation of plasticity. In his introduction, Ian James situates Malabou's work within contemporary philosophy and navigates the contours of her unique work.

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  • Plasticity in the Life Sciences
    Plasticity in the Life Sciences

    Analyzes the reasons why biologists have referred to and continue to refer to plasticity. Plasticity has become an important topic in biology, with some even wondering if it has now acquired the theoretical importance in biology that the concept of the gene enjoyed at the beginning of the last century.In this historical and epistemological study, philosopher Antonine Nicoglou shows how the recurrence of the general idea of plasticity—throughout the history of the life sciences—indicates its essential role in the way we think about life processes.Although plasticity has become a key element in new evolutionary thinking, she argues, its role in contemporary biology is also not insignificant.Rather, as mobilized in contemporary biology, plasticity most often seeks to account for the specific nature of living systems. The book is divided into two parts. The first takes up the history of plasticity from Aristotle to contemporary biology; the second part offers an original way of distinguishing between different phenomena described by “plasticity.” In the process, the author explores what has led some biologists to speak of plasticity as a way of overcoming genetic determinism.

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  • Plasticity in the Life Sciences
    Plasticity in the Life Sciences

    Analyzes the reasons why biologists have referred to and continue to refer to plasticity. Plasticity has become an important topic in biology, with some even wondering if it has now acquired the theoretical importance in biology that the concept of the gene enjoyed at the beginning of the last century.In this historical and epistemological study, philosopher Antonine Nicoglou shows how the recurrence of the general idea of plasticity—throughout the history of the life sciences—indicates its essential role in the way we think about life processes.Although plasticity has become a key element in new evolutionary thinking, she argues, its role in contemporary biology is also not insignificant.Rather, as mobilized in contemporary biology, plasticity most often seeks to account for the specific nature of living systems. The book is divided into two parts. The first takes up the history of plasticity from Aristotle to contemporary biology; the second part offers an original way of distinguishing between different phenomena described by “plasticity.” In the process, the author explores what has led some biologists to speak of plasticity as a way of overcoming genetic determinism.

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  • A Course on Plasticity Theory
    A Course on Plasticity Theory

    Plasticity Theory is characterized by many competing and often incompatible points of view.This book seeks to strengthen the foundations of continuum plasticity theory, emphasizing a unifying perspective grounded in the fundamental notion of material symmetry.Steigmann's book offers a systematic framework for the proper understanding of established models of plasticity and for their modern extensions and generalizations.Particular emphasis is placed on the differential-geometric aspects of the subject and their role in illuminating the conceptual foundations of plasticity theory.Classical models, together with several subjects of interest in contemporary research, are developed in a unified format.The book is addressed to graduate students and academics working in the field of continuum mechanics.

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  • Synaptic Plasticity in Neurodegenerative Disorders
    Synaptic Plasticity in Neurodegenerative Disorders

    This book explores the pivotal role of synaptic plasticity in the pathogenesis, progression, and potential treatment of neurodegenerative disorders.The initial chapter provides an in-depth understanding of the complexity and impact of neurodegenerative conditions.It discusses the association of mitochondrial dysfunction, epigenetic influences, and neuroinflammation with synaptic plasticity in neurodegenerative diseases.The following chapters review the dynamic changes that occur at the cellular and synaptic levels in Parkinson's disease, Alzheimer's disease, and Huntington's disease, paving the way for innovative therapeutic strategies.Furthermore, the book presents various computational tools and methodologies essential for enhancing our understanding of synaptic plasticity.It examines the transformative role of artificial intelligence tools in addressing synaptic impairment across various neurodegenerative diseases. Discusses the role of synaptic plasticity in neurodegenerative diseases, shedding light on how dynamic changes occur at the cellular and synaptic levelsExplores the transformative role of artificial intelligence tools in addressing synaptic impairment across various neurodegenerative diseasesProvides a comprehensive overview of neurodegenerative disorders, including pathogenesis, etiology, and treatment strategiesPresents tools and techniques used to simulate the complex system biology of synaptic plasticityExamines the role of computational neuroscience in understanding and potentially treating conditions such as multiple sclerosis and amyotrophic lateral sclerosisToward the end, the book explores the role of synaptic impairment and computational neuroscience in understanding and potentially treating conditions such as multiple sclerosis and amyotrophic lateral sclerosis.With its multifaceted approach, this book serves as a useful resource for researchers, clinicians, and students in the fields of neuroscience, computational biology, and neurology.

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  • Plasticity : Mathematical Theory and Numerical Analysis
    Plasticity : Mathematical Theory and Numerical Analysis

    This book focuses on the theoretical aspects of small strain theory of elastoplasticity with hardening assumptions.It provides a comprehensive and unified treatment of the mathematical theory and numerical analysis.It is divided into three parts, with the first part providing a detailed introduction to plasticity, the second part covering the mathematical analysis of the elasticity problem, and the third part devoted to error analysis of various semi-discrete and fully discrete approximations for variational formulations of the elastoplasticity.This revised and expanded edition includes material on single-crystal and strain-gradient plasticity.In addition, the entire book has been revised to make it more accessible to readers who are actively involved in computations but less so in numerical analysis. Reviews of earlier edition: “The authors have written an excellent book which can be recommended for specialists in plasticity who wish to know more about the mathematical theory, as well as those with a background in the mathematical sciences who seek a self-contained account of the mechanics and mathematics of plasticity theory.” (ZAMM, 2002) “In summary, the book represents an impressive comprehensive overview of the mathematical approach to the theory and numerics of plasticity.Scientists as well as lecturers and graduate students will find the book very useful as a reference for research or for preparing courses in this field.” (Technische Mechanik) "The book is professionally written and will be a useful reference to researchers and students interested in mathematical and numerical problems of plasticity.It represents a major contribution in the area of continuum mechanics and numerical analysis." (Math Reviews)

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  • Phenotypic Plasticity & Evolution : Causes, Consequences, Controversies
    Phenotypic Plasticity & Evolution : Causes, Consequences, Controversies

    Phenotypic plasticity – the ability of an individual organism to alter its features in direct response to a change in its environment – is ubiquitous.Understanding how and why this phenomenon exists is crucial because it unites all levels of biological inquiry.This book brings together researchers who approach plasticity from diverse perspectives to explore new ideas and recent findings about the causes and consequences of plasticity.Contributors also discuss such controversial topics as how plasticity shapes ecological and evolutionary processes; whether specific plastic responses can be passed to offspring; and whether plasticity has left an important imprint on the history of life.Importantly, each chapter highlights key questions for future research.Drawing on numerous studies of plasticity in natural populations of plants and animals, this book aims to foster greater appreciation for this important, but frequently misunderstood phenomenon. Key Features Written in an accessible style with numerous illustrations, including many in color Reviews the history of the study of plasticity, including Darwin’s views Most chapters conclude with recommendations for future research

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  • What does plasticity mean?

    Plasticity refers to the brain's ability to change and adapt in response to new experiences, learning, or injury. It is the brain's capacity to reorganize its structure, function, and connections in order to optimize performance and recover from damage. Plasticity allows the brain to form new neural pathways, strengthen existing connections, and even compensate for lost functions. This ability is crucial for learning, memory, and recovery from brain injuries.

  • What does plasticity mean in architecture?

    Plasticity in architecture refers to the ability of a material or structure to be molded, shaped, or manipulated in various ways to create different forms and designs. It allows architects to experiment with different shapes, textures, and configurations, leading to innovative and dynamic architectural solutions. Plasticity in architecture also enables buildings to adapt to different functions, environments, and user needs, making them more versatile and responsive.

  • What is the spatial depth of plasticity?

    The spatial depth of plasticity refers to the extent to which changes in the brain's structure and function occur as a result of learning or experience. It encompasses the range of brain regions and neural networks that are involved in the process of plasticity. This can include changes at the level of individual neurons, as well as larger-scale changes in connectivity and organization across different brain regions. The spatial depth of plasticity is important for understanding how the brain adapts to new information and experiences, and for developing interventions to promote healthy brain function.

  • How can one represent plasticity without shimmering?

    One way to represent plasticity without shimmering is to use matte finishes or textures that absorb light rather than reflect it. This can help create a more subtle and realistic representation of plasticity. Additionally, using soft and gradual transitions between colors or tones can help avoid the appearance of shimmering. Finally, paying attention to the lighting conditions and angles when capturing or rendering the plastic object can also help minimize shimmering and enhance the perception of plasticity.

  • What is painted with plasticity in art?

    In art, plasticity refers to the quality of being able to be molded or shaped. When something is painted with plasticity in art, it means that the artist has used techniques to create a sense of three-dimensionality, depth, and form in their work. This can be achieved through the use of light and shadow, texture, and the manipulation of the medium to create a sense of volume and movement in the artwork. Essentially, painting with plasticity allows the artist to create a sense of physical presence and depth in their work.

  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the difference between spatiality and plasticity?

    Spatiality refers to the physical dimensions and arrangement of objects or spaces in a given area, while plasticity refers to the ability of something to be molded, shaped, or changed. Spatiality is concerned with the actual layout and organization of physical elements, such as the distance between objects or the arrangement of rooms in a building. On the other hand, plasticity is about the flexibility and adaptability of a material or structure to be altered or reformed. In essence, spatiality deals with the existing physical space, while plasticity deals with the potential for change within that space.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

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