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  • The Teaching of Design and Innovation : Principles and Practices
    The Teaching of Design and Innovation : Principles and Practices

    This book is about design and innovation – what it is and how to teach it.The blending of design and innovation is having an increasing impact not only on the world of products and services but on a wide variety of disciplines such as information and communications technology (ICT), business, education and medicine.However, there is a lack of books on teaching the subject despite the significant growth of interest in both academia and the workplace.This book addresses this gap by outlining foundational principles for the teaching of design and innovation and by offering a practical process for implementing the pedagogy in academic institutions and outside academia in the context of continuing professional development (CPD).It describes two undergraduate case-studies that aimed to instill design and innovation competences in students of both engineering and business disciplines.The cases involved student teams working with incubation centre start-ups and multi-national subsidiaries.One of the aims of this book is to provide a resource for continuing professional development (CPD).Consequently, a third practitioner-based case study is presented as an example of research-informed teaching.In addition, the book proposes the concept of Simulation-Action Learning (SAL) as an enhancement of Project-Based Learning (PBL).

    Price: 109.99 £ | Shipping*: 0.00 £
  • Hospitality Marketing : Principles and Practices
    Hospitality Marketing : Principles and Practices

    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing.It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities.This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Collective Design Practices
    Collective Design Practices

    By encouraging a critical evaluation of the contemporary processes of knowledge creation within design, Collective Design Practices aims to open perspectives and conversations on the immense possibilities thinking and acting collectively can have in work, education, culture, and life.Through the observation of past and present collectives of varying scales and geographies, and reflections on the implications of dialogue, generosity, and participation in non-hierarchical structures, this concise book provides a condensed exploration of how our relationships with identity, authorship, context, and each other can shape the way we work and think together, ultimately influencing our approaches to solving the increasingly complex issues of our futures.Bringing together reflection and critical discussion, and acknowledging the disconnection between design research and design practice, this short, accessible book provides both a point of contact to research and a point of access to practitioners interested in the possible trajectories of the extended design field.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Collective Design Practices
    Collective Design Practices

    By encouraging a critical evaluation of the contemporary processes of knowledge creation within design, Collective Design Practices aims to open perspectives and conversations on the immense possibilities thinking and acting collectively can have in work, education, culture, and life.Through the observation of past and present collectives of varying scales and geographies, and reflections on the implications of dialogue, generosity, and participation in non-hierarchical structures, this concise book provides a condensed exploration of how our relationships with identity, authorship, context, and each other can shape the way we work and think together, ultimately influencing our approaches to solving the increasingly complex issues of our futures.Bringing together reflection and critical discussion, and acknowledging the disconnection between design research and design practice, this short, accessible book provides both a point of contact to research and a point of access to practitioners interested in the possible trajectories of the extended design field.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Theories and Practices of Development
    Theories and Practices of Development

    The newly updated third edition provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved.It has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development. The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions.It highlights how development cannot be considered as a neutral concept, but is entwined with inequalities in power at local as well as national and global scales.A new chapter on politics and development presents debates around development and democracy, civil society organizations and human rights.Sections on diversity and development have been expanded, and the book considers the future of development in the era of the Sustainable Development Goals (SDGs).The use of boxed examples, tables and illustrations helps students understand complex theoretical ideas and also demonstrates how development theories are put into practice in the real world.Each chapter ends with a summary section, discussion topics, suggestions for further reading and website resources. This key text provides a clear and thorough explanation of key development theories and practices.The third edition will remain an invaluable resource for undergraduate students in geography, politics and development studies.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Practice of Cloud System Administration, The : DevOps and SRE Practices for Web Services, Volume 2
    Practice of Cloud System Administration, The : DevOps and SRE Practices for Web Services, Volume 2

    “There’s an incredible amount of depth and thinking in the practices described here, and it’s impressive to see it all in one place.” —Win Treese, coauthor of Designing Systems for Internet Commerce The Practice of Cloud System Administration, Volume 2, focuses on “distributed” or “cloud” computing and brings a DevOps/SRE sensibility to the practice of system administration.Unsatisfied with books that cover either design or operations in isolation, the authors created this authoritative reference centered on a comprehensive approach. Case studies and examples from Google, Etsy, Twitter, Facebook, Netflix, Amazon, and other industry giants are explained in practical ways that are useful to all enterprises.The new companion to the best-selling first volume, The Practice of System and Network Administration, Second Edition, this guide offers expert coverage of the following and many other crucial topics: Designing and building modern web and distributed systems Fundamentals of large system design Understand the new software engineering implications of cloud administration Make systems that are resilient to failure and grow and scale dynamically Implement DevOps principles and cultural changes IaaS/PaaS/SaaS and virtual platform selection Operating and running systems using the latest DevOps/SRE strategies Upgrade production systems with zero down-time What and how to automate; how to decide what not to automate On-call best practices that improve uptime Why distributed systems require fundamentally different system administration techniques Identify and resolve resiliency problems before they surprise you Assessing and evaluating your team’s operational effectiveness Manage the scientific process of continuous improvement A forty-page, pain-free assessment system you can start using today

    Price: 40.49 £ | Shipping*: 0.00 £
  • Services Marketing: People, Technology, Strategy (Ninth Edition)
    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

    Price: 55.00 £ | Shipping*: 0.00 £

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  • Who practices sagging?

    Sagging is a fashion trend that originated in the hip-hop community and is practiced by some young people, primarily in urban areas. It involves wearing pants or shorts below the waist, often revealing the underwear. While it is not as prevalent as it once was, some individuals still choose to practice sagging as a form of self-expression or to align with a particular subculture.

  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What are HTL practices?

    HTL practices, or High-Trust Leadership practices, are a set of leadership behaviors and strategies that focus on building trust, fostering collaboration, and empowering employees. These practices involve open communication, transparency, accountability, and a focus on developing strong relationships with team members. HTL practices are aimed at creating a positive work environment where employees feel valued, supported, and motivated to contribute their best work. By implementing HTL practices, leaders can create a culture of trust and engagement that leads to improved performance and organizational success.

  • Who still practices sagging?

    Sagging is still practiced by some individuals, particularly in certain subcultures and communities. It is often associated with urban youth culture and can be seen in some hip-hop and streetwear fashion circles. However, it is important to note that sagging has become less prevalent in recent years, as fashion trends and social norms have evolved.

  • What are German practices?

    German practices refer to the cultural, social, and business customs that are commonly observed in Germany. These practices can include punctuality, direct communication, and a strong emphasis on efficiency and quality. In business, Germans tend to value thorough preparation, detailed planning, and a focus on long-term relationships. Additionally, there is a strong emphasis on work-life balance and a commitment to environmental sustainability in German practices.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • What are Pomeranian breeding practices?

    Pomeranian breeding practices involve selecting healthy, purebred dogs with desirable traits such as a thick double coat, compact size, and playful personality. Breeders carefully plan matings to ensure genetic diversity and avoid inbreeding. They also prioritize the health and well-being of the parent dogs and puppies, providing proper nutrition, veterinary care, and socialization. Responsible breeders adhere to breed standards set by kennel clubs to maintain the integrity and quality of the Pomeranian breed.

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