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  • Virtual Reality Technology
    Virtual Reality Technology

    Thorough overview of virtual reality technology fundamentals and latest advances, with coverage of hardware, software, human factors and applications, plus companion Laboratory Manual in Unity 3D. The Third Edition of the first comprehensive technical book on the subject of virtual reality, Virtual Reality Technology, provides updated and expanded coverage of VR technology, including where it originated, how it has evolved, and where it is going.Its primary objective is to be a complete, up-to-date textbook, as well as a source of information on a rapidly developing field of science and technology with broad societal impact. The two highly qualified authors cover all of the latest innovations and applications that are making virtual reality more important than ever before.Unlike other books on the subject, the book also includes a chapter on Human Factors, which are very important in designing technology around the human user. Virtual Reality Technology provides Instructors with a website-accessible Laboratory Manual using the Unity 3D game engine and programming language.Unity 3D is the preferred VR language these days and will prepare the student for the VR gaming and mobile applications industry.For universities Unity 3D is cost-effective as its student license is freely available. With comprehensive coverage of the subject, Virtual Reality Technology discusses sample topics such as: Input and output interfaces, including holographic displays, foveated head-mounted displays, neural interfaces, haptic and olfactory feedbackComputing architecture, with emphasis on the rendering pipeline, the graphics processing unit and distributed/edge renderingObject modeling, including physical and behavioral aspects, Artificial Intelligence controlled characters, and model management techniquesProgramming toolkits for virtual reality and the game production pipelineHuman factors issues such as user performance and sensorial conflict, cybersickness and societal impact aspects of VRApplication examples in medical education, virtual rehabilitation, virtual heritage, gaming, and military use of virtual reality. Virtual Reality Technology provides thorough and complete coverage of an in-demand sector of technology, making it a highly valuable resource for undergraduate and graduate students in computer science, engineering, and science, along with a variety of professionals across many different industries, including but not limited to engineering, gaming, healthcare, and defense.

    Price: 80.50 £ | Shipping*: 0.00 £
  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Reality, Reality
    Reality, Reality

    The women of Reality, Reality are mesmerizing, whether in love or in solitude.Full of compassion, generosity, sorrow and joy, their fifteen unforgettable stories explore the power of the imagination to make things real, and celebrate, most of all, those who dare to dream.

    Price: 9.99 £ | Shipping*: 3.99 £
  • Augmented Reality for Android Application Development
    Augmented Reality for Android Application Development

    A step-by-step tutorial-based guide aimed at giving you hands-on practical experience to develop AR applications for Android.Augmented Reality for Android Application Development is for Android mobile application developers who are familiar with Android Development Tools and deployment, JMonkeyEngine, and the Vuforia SDK.

    Price: 27.99 £ | Shipping*: 0.00 £
  • Virtual Reality Usability Design
    Virtual Reality Usability Design

    The development of effective and usable software for spatial computing platforms like virtual reality (VR) requires an understanding of how these devices create new possibilities (and new perils) when it comes to interactions between humans and computers.Virtual Reality Usability Design provides readers with an understanding of the techniques and technologies required to design engaging and effective VR applications. The book covers both the mechanics of how human senses and the mind experience immersive virtual environments, as well as how to leverage these mechanics to create human-focused virtual experiences.Deeply rooted in principles of human perception and computational interaction, the current and future limitations of these replacements are also considered.Full of real-world examples, this book is an indispensable guide for any practising VR developer interested in making efficient and effective interfaces.Meanwhile, explorations of concrete theory in their practical application will be useful for VR students and researchers alike.

    Price: 52.99 £ | Shipping*: 0.00 £
  • Services Marketing: People, Technology, Strategy (Ninth Edition)
    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

    Price: 55.00 £ | Shipping*: 0.00 £
  • Internet Strategy : The Road to Web Services Solutions
    Internet Strategy : The Road to Web Services Solutions

    Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.

    Price: 89.95 £ | Shipping*: 0.00 £
  • Fashion Tech Applied : Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More
    Fashion Tech Applied : Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More

    Provide a more tactile experience for your customers, who won’t even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do.Reevaluate all parts of the value chain. You’ll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail.Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain.Challenge the ways in which you implement basic functions in your own practices.Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry. We’re talking about more than just online shopping.Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales.Fashion tech is more than just clothing covered in LEDs.It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models.When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them.With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry. Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion.Both as a consumer and as an amazing designer! What You'll LearnBecome more creative in the way you hack any part of the fashion value chainSpark inspiration for implementations of new technologiesin fashion for both customers and designersAdopt and stay forward-thinking by diving into where the industry currently is and where it is goingWho This Book Is ForDecision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion.No prior technology knowledge is needed.

    Price: 44.99 £ | Shipping*: 0.00 £

Similar search terms for Reality:


  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • Is reality reality?

    Reality is often defined as the state of things as they actually exist, rather than as they may appear or might be imagined. However, reality can be subjective and influenced by individual perceptions, beliefs, and experiences. Therefore, what one person perceives as reality may differ from another person's reality. In this sense, reality can be seen as a complex and multifaceted concept that is shaped by various factors.

  • Is reality the reality?

    Yes, reality is the reality we experience and perceive through our senses and consciousness. It is the world as it exists independently of our thoughts and beliefs. While our perception of reality may be influenced by our individual perspectives and interpretations, the objective reality remains constant and consistent.

  • Could Wall-E become a reality soon?

    While the technology to create a robot like Wall-E is advancing, it is unlikely that we will see a fully functional Wall-E in the near future. The complexity of creating a robot with Wall-E's capabilities, including advanced AI, mobility, and environmental awareness, is still beyond our current technological capabilities. However, elements of Wall-E's design and functionality may inspire future developments in robotics and AI.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • 'Escape from reality or reality?'

    It depends on the individual and the context. Sometimes, escaping from reality through activities like reading, watching movies, or playing video games can provide a much-needed break and relaxation. However, it's important to also engage with reality and face its challenges in order to grow and develop as a person. Finding a balance between escaping from reality and engaging with it is key to maintaining mental and emotional well-being.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

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