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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Digital Forensics, Investigation, and Response
Digital Forensics, Investigation, and Response, Fourth Edition begins by examining the fundamentals of system forensics: what forensics is, an overview of computer crime, the challenges of system forensics, and forensics methods and labs.The second part of this book addresses the tools, techniques, and methods used to perform computer forensics and investigation.These include collecting evidence, investigating information hiding, recovering data, and scrutinizing email.It also discusses how to perform forensics in Windows, Linux, Macintosh operating systems, mobile devices, and networks.Finally, the third part explores incident and intrusion response, emerging technologies and future directions of this field, and additional system forensics resources.Each new print copy includes Navigate eBook Access enabling you to read your digital textbook online or offline from your computer, tablet, or mobile device.Want to learn more about using this book and its Cloud Labs in your class?Check out what Art McFadden, Digital Forensics Instructor in Kentucky, has to say about his experience with the Digital Forensics, Investigation, and Response, Fourth Edition book and Cloud Labs in this blog post.
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Technology-Mediated Crisis Response in Language Studies
The COVID-19 crisis was unplanned, unprecedented, and highly unpredictable, leading educators to rethink their pedagogies, policies, practices, technologies, strategies and more.In the months and years following, educational institutions were forced to adjust to new ways of doing their work, refinements with long-term implications for language learning and teaching.Much of the early research in language education which came about as a result of the COVID-19 pandemic focused on its negative effects, such as the lack of infrastructure and preparedness (Tao & Gao, 2022), (in)equitable access for educators and learners (Back, Zavala, & Franco, 2022), perceived lowered outcomes (Moser, Wei & Brenner, 2021), and emotional burdens (MacIntyre, Gregersen, & Mercer, 2020).In this volume, we capture some of the lessons learned during and as a result of the COVID-19 pandemic in order to move forward as a field with intention and purpose, and to take advantage of any crisis-prompted innovation.The volume aims to provide implications for other current and future challenges and crises that require our attention in language teaching and technology.Contributions will bring additional depth to the pandemic discussion in each of the four parts: (1) Emergency Response, (2) Problem Solving, (3) Outcomes, and (4) By-Products.
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No B.S. Guide to Direct Response Social Media Marketing
Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses.Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time.You’ll learn:6 direct-response principles that must be applied to social media marketingThe most powerful marketing tactic (per Google)How to get riches with niches and become a magnet to your customersThe monetizing magic of crafting effective emailsThe #1 way to prevent wasted marketing dollars5 ways to grow your list for FREE (before spending a dime on advertising)Turn passive content into an active conversion toolCreate raving fans who introduce you to their networksTurn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”Harness the biggest secret in social media—offlineDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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Internet Strategy : The Road to Web Services Solutions
Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.
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Pharmacology in Drug Discovery and Development : Understanding Drug Response
Pharmacology in Drug Discovery and Development: Understanding Drug Response, Third Edition is an introductory resource that illustrates how pharmacology can be used to furnish the tools necessary to analyze different drug behavior and trace this behavior to its root cause or molecular mechanism of action.Chapters logically build upon one another to show how to characterize the pharmacology of any given molecule and allow for more informed predictions of drug effects in all biological systems.New chapters are dedicated to the interdisciplinary drug discovery environment in both industry and academia, and special techniques involved in new drug screening and lead optimization. The updates to the Third Edition include a new section converting “descriptive” data into “predictive” data through comparison to mathematical models, expansion on enzymes, drug metabolites and drug–drug interactions, and two new chapters.The newly developed companion website hosts further educational resources to complement the book.As in previous editions, this new edition includes numerous valuable chapter summaries, detailed references, practical examples, and case studies throughout.
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First Response
From the bestselling author of the Spider Shepherd and Jack Nightingale series comes First Response, the utterly addictive new thriller by Stephen Leather.London is under siege. Nine men in suicide vests primed to explode hold hostages in nine different locations around the city, and are ready to die for their cause. Their mission: to force the government to release jihadist prisoners from Belmarsh Prison. Their deadline: 6 p.m. Today. But the bombers are cleanskins, terrorists with no obvious link to any group, and who do not appear on any anti-terror watch list.What has brought them together on this one day to act in this way?Mo Kamran is the Superintendent in charge of the Special Crime and Operations branch of the Met.As the disaster unfolds and the SAS, armed police, and other emergency services rush to the scenes, he is tasked with preventing the biggest terrorist outrage the capital has ever known. But nothing is what it seems. And only Kamran has the big picture. Will anyone believe him?A chillingly plausible and pulse-pounding depiction of how London might be held to ransom in a concerted terrorist attack: this is thriller writing at its very best.
Price: 9.99 £ | Shipping*: 3.99 £
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What societal counter-movements exist in response to marketing?
Societal counter-movements in response to marketing include consumer advocacy groups that aim to hold companies accountable for their marketing practices, such as promoting misleading information or targeting vulnerable populations. There are also movements advocating for more ethical and sustainable marketing practices, pushing for transparency and responsible advertising. Additionally, some individuals and groups actively resist marketing messages by practicing conscious consumption, boycotting certain brands, or seeking out alternative products that align with their values.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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What is the difference between the E-Commerce Manager, the Merchant in E-Commerce, and the Specialist in E-Commerce?
The E-Commerce Manager is responsible for overseeing the overall e-commerce strategy, including managing the website, online marketing, and sales. They are often in charge of a team and are focused on driving the overall success of the e-commerce business. The Merchant in E-Commerce is responsible for selecting and sourcing products to sell online, negotiating with suppliers, and managing inventory. They are focused on the product side of e-commerce and ensuring that the right products are available to meet customer demand. The Specialist in E-Commerce is an expert in a specific area of e-commerce, such as digital marketing, website optimization, or customer experience. They provide specialized knowledge and skills to support the overall e-commerce strategy and may work closely with the E-Commerce Manager and Merchant to achieve specific goals.
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