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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Operational Risk Management in Financial Services : A Practical Guide to Establishing Effective Solutions
Technology failures, data loss, issues with providers of outsourced services, misconduct and mis-selling are just some of the top risks that the financial industry faces.Operational risk management is, simply, a commercial necessity. The management of operational risk has developed considerably since its early years.Continued regulatory focus and catastrophic industry events have led to operational risk becoming a crucial topic on any senior management team's agenda.This book is a practical guide for practitioners which focuses on how to establish effective solutions, avoid common pitfalls and apply best practice to their organizations. Filled with frameworks, examples and diagrams, this book offers clear advice on key practices including conducting risk assessments, assessing change initiatives and designing key risk indicators.This new edition of Operational Risk Management in Financial Services also features two new chapters reflecting on the future of operational risk management, from cyber risk to GenAI, and guides practitioners in incorporating ESG into their day-to-day strategies.This is the essential guide for professionals looking to derive value out of operational risk management, rather than applying a compliance 'tick box' approach.
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Overtourism as Destination Risk : Impacts and Solutions
The tourism industry provides a vital lifeline in helping to develop and enhance the economic growth of cities, states, and nations, but there is growing concern internationally about how overtourism in certain regions is having an adverse impact on a number of tourist destinations. Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate, including unplanned expansion and construction, environmental imbalance and damage, pollution and deforestation, as well as measures and possible solutions to tackle the problem of overtourism and its spread.This book specifically focuses on Coimbra in Portugal, Amsterdam in the Netherlands and Shimla in India. This book foregrounds the tourist's responsibility to respect destinations and provides an in-depth assessment of possible risk factors and the conflicted role of the media and marketing organizations as image-makers of tourist destinations.This book is essential reading for academics and researchers from the fields of tourism studies, social sciences, environmental sciences, humanities and relevant disciplines.
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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Managing Risk in Agriculture : A Development Perspective
The book addresses and documents farmers' risks in developing and emerging economies.It draws lessons from experimental economics on measuring risk preferences, attitudes, gender differences in managing risks, and risk management strategies in countries across Africa and Asia.It argues policy makers, especially in emerging economies, need a better understanding of farmers' attitudes toward risk and choices of risk management strategies when designing policies to support production agriculture.The book includes chapters on three themes: understanding risk attitudes and preferences; using experimental economics to measure risk, preferences, and risk management strategies; and understanding climate change, risk, and risk management.The book critically examines the currently held beliefs about risk preference, attitudes, and empirical estimation of risk management strategies, emphasizing developing and emerging economies (DEE). "The agricultural development space is an inherently risky one and this welcome collection belatedly helps to plug an important hole." Jock R. Anderson, Emeritus Professor of Agricultural Economics, University of New England, Armidale, Australia "Over time, agricultural production practices have evolved, as have the markets and value chains for food and agricultural products.A constant consideration, however, and one that continues to define agriculture worldwide, is risk.The risks that impinge on agriculture come in all shapes and sizes.Of course, production risks are ubiquitous. But so are market risks. And the same is true for macroeconomic and financial risks and the risks associated with an evolving climate.This book will be a valuable, comprehensive resource for any applied economist desiring to understand the risk management principles relevant to modern food and agricultural systems." Matthew Holt, Prof. and head of the Department of Agricultural and Applied Economics, Virginia Tech University, Blacksburg, VA, USA.
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Internet Strategy : The Road to Web Services Solutions
Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes.But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share-price fluctuations.A comprehensive introduction, The Econometrics of Individual Risk is the first book to provide a complete econometric methodology for quantifying and managing this underappreciated but important variety of risk.The book presents a course in the econometric theory of individual risk illustrated by empirical examples. And, unlike other texts, it is focused entirely on solving the actual individual risk problems businesses confront today.Christian Gourieroux and Joann Jasiak emphasize the microeconometric aspect of risk analysis by extensively discussing practical problems such as retail credit scoring, credit card transaction dynamics, and profit maximization in promotional mailing.They address regulatory issues in sections on computing the minimum capital reserve for coverage of potential losses, and on the credit-risk measure CreditVar. The book will interest graduate students in economics, business, finance, and actuarial studies, as well as actuaries and financial analysts.
Price: 45.00 £ | Shipping*: 0.00 £
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Is the profession of software development at risk?
The profession of software development is not at risk, but it is constantly evolving. As technology advances, new tools and languages emerge, requiring developers to continuously update their skills. Additionally, the demand for software development continues to grow as businesses across all industries rely on technology to operate. While there may be challenges and changes in the field, the need for skilled software developers is likely to remain strong in the foreseeable future.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Which risk do you prefer: normal risk or deluxe risk?
I prefer normal risk because it allows for a balance between potential reward and potential loss. Deluxe risk may offer higher potential rewards, but it also comes with a higher likelihood of significant loss. Normal risk allows for a more conservative approach to managing potential risks and rewards, which aligns with my preference for stability and security.
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Is the e-commerce industry really the worst for web developers?
No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.
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