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    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • The Distinction of Fiction
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    Winner of the Modern Language Association's Aldo and Jeanne Scaglione Prize for Comparative Literary Studies The border between fact and fiction has been trespassed so often it seems to be a highway.Works of history that include fictional techniques are usually held in contempt, but works of fiction that include history are among the greatest of classics.Fiction claims to be able to convey its own unique kinds of truth.But unless a reader knows in advance whether a narrative is fictional or not, judgment can be frustrated and confused. In The Distinction of Fiction, Dorrit Cohn argues that fiction does present specific clues to its fictionality, and its own justifications.Indeed, except in cases of deliberate deception, fiction achieves its purposes best by exercising generic conventions that inform the reader that it is fiction.Cohn tests her conclusions against major narrative works, including Proust's A la Recherche du temps perdu, Mann's Death in Venice, Tolstoy's War and Peace, and Freud's case studies.She contests widespread poststructuralist views that all narratives are fictional. On the contrary, she separates fiction and nonfiction as necessarily distinct, even when bound together.An expansion of Cohn's Christian Gauss lectures at Princeton and the product of many years of labor and thought, The Distinction of Fiction builds on narratological and phenomenological theories to show that boundaries between fiction and history can be firmly and systematically explored.

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  • Services Marketing: People, Technology, Strategy (Ninth Edition)
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  • Internet Strategy : The Road to Web Services Solutions
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  • E-Commerce Business through Social Media Marketing : Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing
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    Are you confused about what kind of marketing strategy you should invest in?,Do you also have a limited marketing budget and want to spend it wisely?,If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail:Basic Understanding of Ecommerce,How to Build Your Own Ecommerce Business?,What is Ecommerce Marketing?,How can You Market Your Ecommerce Business through Facebook and Instagram?,So, do not waste your time and get this book now!!!

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  • The Dog Book : Dogs of Historical Distinction
    The Dog Book : Dogs of Historical Distinction

    The perfect gift for any dog lover, this is the story of man's best friend from the canine gods of Ancient Egypt to the heroic mascots of the Second World War.Over the millennia dogs have been hailed as gods, demons, saints, military heroes, even reigning kings – and all the while have been the keen hunters, loyal guards and beloved pets we know today.They feature in Egyptian myth, classical astronomy, medieval romances and early modern portraiture; they took part in the court-life of Imperial China, in early Hollywood film studios and in intrepid expeditions to the North Pole.Featuring the pampered pets of Queen Victoria and Pablo Picasso, popular medieval dog names, regimental mascots of the Napoleonic Wars and tales of canine loyalty through the ages, this beautifully illustrated volume shows how dogs have for millennia been the beloved companions of peasants and princes alike.

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  • The Cat Book : Cats of Historical Distinction
    The Cat Book : Cats of Historical Distinction

    Regal, elegant, affectionate, calculating, and of course utterly adorable, the cat has been part of our lives for millennia.The Cat Book pairs stunning historical illustrations with informative and amusing text in a tour of feline history from the earliest days of civilisation to the twenty-first century.Taking in the cat goddess of Ancient Egypt, where people shaved their eyebrows to mourn the death of a cat, the medieval Irish law that calculated a cat's value at three cows, Samuel Johnson's doting care for his oyster-loving cat Hodge, Oscar, the ship's cat that survived three shipwrecks in the Second World War, and the cats of famous people from Cardinal Richelieu to Edward Lear, this is the perfect gift for the cat lover – a guide to the role of cats in history and the people who have loved them.

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  • The Caithness Influence : Diverse lives of distinction
    The Caithness Influence : Diverse lives of distinction

    With a small population, it is remarkable that so many people from the county of Caithness have had such a huge impact, not only in Scotland but worldwide.The sheer hard work and determination of people from the county, both past and present, has guaranteed their place in history.From scientists, explorers, ministers and politicians to engineers, artists and writers, this area in the far north of Scotland has a rich tapestry of folk who have made their lasting mark on the world and each chapter deals with their lives, loves and labours.These include Arthur St Clair, 9th President of the Continental Congress in the United States; Robert Dick, geologist and botanist; Andrew Geddes Bain, road builder and engineer in South Africa; the British Empire's first-ever Lady Mayor, Elizabeth Oman Yates; James Bremner, famed for his wreck - raising skills and harbour design; Donald Sutherland Swanson, a high profile detective with the Metropolitan Police during the Whitechapel Murders in 1888; Robert Brown, explorer and Alexander Henry Rhind, one of the world's greatest Egyptologists. The life of Sir John Sinclair, father of the Statistical Accounts for Scotland, is recounted, as is the life of the man best known simply as Ross of Cowcaddens.The modern era is not forgotten with Ian Charles Scott, the New York-based artist and David Graham Scott, a documentary film maker.

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  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • What is the proof by case distinction?

    Proof by case distinction is a method of proving a statement by considering all possible cases and showing that the statement holds true in each case. This method is often used when a statement has multiple possible conditions or scenarios, and the proof needs to address each one separately. By proving the statement for each case, the overall validity of the statement is established. This method is commonly used in mathematics and logic to demonstrate the correctness of a theorem or proposition.

  • What is the distinction of substances in chemistry?

    In chemistry, substances are classified into two main categories: elements and compounds. Elements are pure substances that cannot be broken down into simpler substances by chemical means, and they are made up of only one type of atom. Compounds, on the other hand, are substances made up of two or more different elements chemically bonded together in fixed ratios. This distinction is important in understanding the composition and behavior of different substances in chemical reactions.

  • How does a case distinction work in logic?

    A case distinction in logic is a method used to analyze and evaluate different possible scenarios or cases within a given argument or statement. It involves breaking down the argument into separate cases or possibilities, and then examining each case individually to determine its validity or truth. By systematically considering each case, one can identify any inconsistencies or contradictions within the argument and reach a more accurate conclusion. This method helps to ensure a comprehensive analysis of all possible scenarios and strengthens the logical reasoning process.

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