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  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • Chronic Wound Management : The Significance of Evidence and Technology
    Chronic Wound Management : The Significance of Evidence and Technology

    This book describes how chronic wounds follow a completely different healing trajectory to acute wounds and discusses the factors associated with these poor healing trajectories. These factors include age, chronic inflammation, phenotypic changes in such cells as macrophages, fibroblasts, and keratinocytes, colder, alkaline wound milieu, wound related hypoxemia, and diabetes. Other factors implicated include reperfusion injury, poor patient compliance, presence of undiagnosed and therefore unmanaged biofilms and wound pain.The past decades have yielded reliable evidence-based guidelines and standardized care, but the healing of diabetic foot wounds continues to be unpredictable notwithstanding these advances, while the recurrence rates are also high. The benefits of technology in wound diagnosis are evidence-based and the use of this technology also features in guidelines.  However, the same argument cannot be extended to adjuvant devices to facilitate wound closure even though many devices potentially benefit wound healing.  Chronic Wound Management describes how innovation is based on technology that itself informs evidence, the gap between the evidence available, the performance of technology and how do we bridge this gap. It reviews the lessons learnt from the COVID-19 pandemic and whether traditional medicine systems offer us real or imaginary benefits. Consequently, this book is an important addition to the literature in the area and an essential read for all healthcare professionals working with these patients.

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  • Days of Significance
    Days of Significance

    Written in response to Much Ado About Nothing and performed by Dominic Cooke's Pericles and The Winter's Tale Company, Roy Williams' Days of Significance is set in market-town England and the deserts of Iraq.Two young soldiers join their friends to binge drink the night before they leave for active service.Their complex love lives and mortal fears directly impact on their tour of duty.Roy Williams looks at how the naive and malformed moral codes of these young men have catastrophic reverberations for the West's moral authority.

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  • The Significance of Swans
    The Significance of Swans


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  • The Song of Significance
    The Song of Significance

    "Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace. The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged.Paychecks no longer buy loyalty, happiness, and effort.Quiet quitting runs rampant, and people show up without truly showing up.Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work. In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now.If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans.The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.

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  • Services Marketing: People, Technology, Strategy (Ninth Edition)
    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

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  • Internet Strategy : The Road to Web Services Solutions
    Internet Strategy : The Road to Web Services Solutions

    Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.

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  • Statistical Significance : Little Quick Fix
    Statistical Significance : Little Quick Fix

    You can't get anywhere in your statistics course without grasping statistical significance. it's often seen as difficult but is actually a straightforward concept everyone can—and should—understand.Do your results mean something—or not? How can you measure it? Breaking it down into three building blocks, this Little Quick Fix shows students how to master:hypothesis testingnormal distributionp valuesStudents will learn how to understand the concept and also how to explain it for maximum effect in their essays and lab reports.Good for results—this is also a secret weapon for critical thinking. Little Quick Fix titles provide quick but authoritative answers to the problems, hurdles, and assessment points students face in the research course, project proposal, or design—whatever their methods learning is. Lively, ultra-modern design; full-colour, each page a tailored design. An hour's read. Easy to dip in and out of with clear navigation enables the reader to find what she needs—quick. Direct written style gets to the point with clear language.Nothing needs to be read twice. No fluff. Learning is reinforced through a 2-minute overview summary; 3-second summaries with super-quick Q&ADIY tasks create a work plan to accomplish a task, do a self-check quiz, solve a problem, get students to what they need to show their supervisor. Checkpoints in each section make sure students are nailing it as they go and support self-directed learning. How do I know I’m done? Each Little Quick Fix wraps up with a final checklist that allows the reader to self-assess they’ve got what they need to progress, submit, or ace the test or task.

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  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the significance of the NAND and NOR techniques in digital technology?

    The NAND and NOR techniques are significant in digital technology because they are fundamental building blocks for creating logic gates and digital circuits. These techniques are used to create various logic functions, such as AND, OR, and NOT, which are essential for designing complex digital systems. Additionally, NAND and NOR gates are versatile and can be used to create any other logic gate, making them essential components in digital technology. Their simplicity and versatility make them crucial for designing and implementing digital systems, from simple electronic devices to complex computer processors.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • What are the causes and significance of marketing?

    The causes of marketing can be attributed to the need for businesses to create awareness, generate interest, and ultimately drive sales for their products or services. Marketing helps businesses understand their target audience, communicate the value of their offerings, and differentiate themselves from competitors. It also plays a significant role in building brand reputation and loyalty, as well as shaping consumer behavior and preferences. The significance of marketing lies in its ability to drive business growth and profitability. It helps businesses identify and capitalize on market opportunities, adapt to changing consumer needs and preferences, and stay ahead of competitors. Marketing also plays a crucial role in building and maintaining relationships with customers, which is essential for long-term success. Overall, marketing is a fundamental function that enables businesses to connect with their target audience, drive sales, and ultimately achieve their business objectives.

  • What significance does Pavlov's dog have for marketing?

    Pavlov's dog experiment is significant for marketing because it demonstrates the concept of classical conditioning, where a stimulus can evoke a response through repeated association. This concept is often utilized in marketing to create brand associations and influence consumer behavior. Marketers use techniques such as product placement, jingles, and celebrity endorsements to create positive associations with their brands, similar to how Pavlov's dog associated the bell with food. Understanding this principle can help marketers create effective advertising and branding strategies to influence consumer behavior.

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