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  • Services Marketing: People, Technology, Strategy (Ninth Edition)
    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

    Price: 55.00 £ | Shipping*: 0.00 £
  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Information for Sustainable Development : Technology, People and Society
    Information for Sustainable Development : Technology, People and Society

    Information for Sustainable Development is a landmark publication that examines the perspectives, challenges and progress towards achieving the targets of the UN sustainable development goals (SDGs), through the lens of information science.Written by an author team with extensive experience in the research and practice of information and sustainability, the book provides a thorough introduction to the SDGs and the impact of information, data, people and society on measuring performance and assessing progress in achieving the SDG goals. Split into four distinct sections, the book provides an introduction to the landscape for information, data and metadata in the context of the SDGs, before exploring key topics such as:how metadata is used in measuring progress and success, and the challenges and complexities of calculation methods and the interpretation of datadigital literacy and the digital divide across different countries and regions, and how critical information skills are in achieving success in the SDGsspecific human and social challenges associated with the SDGseducation for sustainable development and the role of environmental literacyan examination of the research and development in the information sector around green libraries, climate change and sustainability, including a proposed research and training framework for future information science research. This book will be a valuable resource for researchers, students and professionals in information and computer sciences as well as disciplines such as politics, business and education.It will provide inspiration and new discussion on how the information, data, people and societal elements of the SDGs should be considered and embedded in future research and training activity.

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  • People in the Emergency Services
    People in the Emergency Services


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  • Internet Strategy : The Road to Web Services Solutions
    Internet Strategy : The Road to Web Services Solutions

    Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past.One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins.As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth.The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever.It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.

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  • Desire Code : Designing services people want
    Desire Code : Designing services people want

    Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be.Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study of the hidden forces that influence our daily behaviour and decision-making.Applying this knowledge as a set of design principles leads to products, services, experiences and campaigns that are more appealing to customers.More head-turning. More wantable. More desirable. Through behavioural design, leading companies are already seeing business results from creating deeper relationships with their customers and communities.First digital then social revolutionised the ways businesses achieved their goals.Now the future is behavioural.

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  • E-Commerce Business through Social Media Marketing : Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing
    E-Commerce Business through Social Media Marketing : Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing

    Are you confused about what kind of marketing strategy you should invest in?,Do you also have a limited marketing budget and want to spend it wisely?,If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail:Basic Understanding of Ecommerce,How to Build Your Own Ecommerce Business?,What is Ecommerce Marketing?,How can You Market Your Ecommerce Business through Facebook and Instagram?,So, do not waste your time and get this book now!!!

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  • Building Services, Technology and Design
    Building Services, Technology and Design

    Building Services, Technology and Design provides a concise guide to the installation and design of principal services in domestic and commercial buildings.It covers the level 2 module of The CIOB's Education Framework and is officially sanctioned by the CIOB as the recognised text for that module.The book combines theory, design and application in one volume and is supported throughout with illustrations, design examples, tables and charts. Services covered include: cold and hot water; heating; ventilation; air conditioning; gas; electricity; security; fire control; sanitation; drainage and transport systems. Building Services, Technology and Design is a core text for the CIOB level 2 module, as well as BTEC HNC/D building studies and degree courses in building.It is also an essential reference for all members of the facilities management and construction industry.

    Price: 71.99 £ | Shipping*: 0.00 £

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  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • Is the e-commerce industry really the worst for web developers?

    No, the e-commerce industry is not necessarily the worst for web developers. While it does come with its own set of challenges, such as the need for robust security measures and complex payment processing systems, it also offers a wide range of opportunities for developers to showcase their skills and creativity. E-commerce websites often require high-quality user interfaces, seamless navigation, and efficient backend systems, which can be exciting and rewarding for web developers to work on. Additionally, the e-commerce industry is constantly evolving, providing developers with the chance to stay updated with the latest technologies and trends.

  • What is the difference between the E-Commerce Manager, the Merchant in E-Commerce, and the Specialist in E-Commerce?

    The E-Commerce Manager is responsible for overseeing the overall e-commerce strategy, including managing the website, online marketing, and sales. They are often in charge of a team and are focused on driving the overall success of the e-commerce business. The Merchant in E-Commerce is responsible for selecting and sourcing products to sell online, negotiating with suppliers, and managing inventory. They are focused on the product side of e-commerce and ensuring that the right products are available to meet customer demand. The Specialist in E-Commerce is an expert in a specific area of e-commerce, such as digital marketing, website optimization, or customer experience. They provide specialized knowledge and skills to support the overall e-commerce strategy and may work closely with the E-Commerce Manager and Merchant to achieve specific goals.

  • What are possible options for further education in the field of web design, media design, retraining, or a degree in web development?

    Possible options for further education in the field of web design, media design, retraining, or a degree in web development include pursuing a bachelor's degree in web design, media design, or web development from a university or college. Another option is to enroll in a specialized web design or development program at a technical or vocational school. Additionally, individuals can consider taking online courses or obtaining certifications in specific web design or development skills, such as graphic design, coding languages, or user experience design. Lastly, retraining programs or workshops offered by professional organizations or industry associations can also provide valuable education and training in the field.

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