Products related to Social:
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Social Commerce : Marketing, Technology and Management
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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E-Commerce Business through Social Media Marketing : Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing
Are you confused about what kind of marketing strategy you should invest in?,Do you also have a limited marketing budget and want to spend it wisely?,If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail:Basic Understanding of Ecommerce,How to Build Your Own Ecommerce Business?,What is Ecommerce Marketing?,How can You Market Your Ecommerce Business through Facebook and Instagram?,So, do not waste your time and get this book now!!!
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Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally.Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues.The effective application of social marketing principles can be complex and controversial.Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations.This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours.The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.
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Co-creation in Public Services for Innovation and Social Justice
Available Open Access digitally under CC-BY-NC-ND licence.This book examines the idea and practice of co-creation in public services.Informed by practical action, lived experience and research from 10 countries across Europe, including the UK, it shines new light on the theory and reality of co-creation by conceptualising it in terms of human rights, social justice and social innovation. Focusing on human dimensions, the book presents real life examples in public services as diverse as social care, health, work activation, housing and criminal justice.It also highlights the ways digital technologies can accelerate or hinder co-creation. The book confronts a paradox at the heart of co-creation: standardisation and inflexibility in planning and resourcing, or ‘concrete-ness’, counters the ‘elasticity’ required to sustain co-creation in complex contexts.
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Introduction to Electronic Commerce and Social Commerce
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
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Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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Can Neighbourhoods Save the City? : Community Development and Social Innovation
For decades, neighbourhoods been pivotal sites of social, economic and political exclusion processes, and civil society initiatives, attempting bottom-up strategies of re-development and regeneration.In many cases these efforts resulted in the creation of socially innovative organizations, seeking to satisfy the basic human needs of deprived population groups, to increase their political capabilities and to improve social interaction both internally and between the local communities, the wider urban society and political world.SINGOCOM - Social INnovation GOvernance and COMmunity building – is the acronym of the EU-funded project on which this book is based.Sixteen case studies of socially-innovative initiatives at the neighbourhood level were carried out in nine European cities, of which ten are analysed in depth and presented here.The book compares these efforts and their results, and shows how grass-roots initiatives, alternative local movements and self-organizing urban collectives are reshaping the urban scene in dynamic, creative, innovative and empowering ways.It argues that such grass-roots initiatives are vital for generating a socially cohesive urban condition that exists alongside the official state-organized forms of urban governance.The book is thus a major contribution to socio-political literature, as it seeks to overcome the duality between community-development studies and strategies, and the solidarity-based making of a diverse society based upon the recognising and maintaining of citizenship rights.It will be of particular interest to both students and researchers in the fields of urban studies, social geography and political science.
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Social Development and Social Work Perspectives on Social Protection
Social protection is now considered a development milestone and an important tool in combating poverty.Interventions can include, for example, health insurance, public works programs, guaranteed employment schemes, or cash transfers targeting vulnerable populations groups.This innovative volume is designed to develop understanding about the role and contribution of social protection globally and to share innovative practice and policies from around the world.It explores how to cover an entire population effectively, especially those who are at risk or who are already in a situation of deprivation, and in a sustainable manner.Divided into two parts, the book begins by exploring the theoretical underpinnings of social protection, discussing the social work and social development perspectives and concepts that currently shape it.The second part is comprised of case studies from countries implementing successful social protection initiatives, including Brazil, India, South Africa, Ghana, Nigeria and Indonesia, and reveals how the impact of a successful social protection intervention on poverty, vulnerability and inequality can be dramatic.This volume is an important reference for advanced students and researchers from a range of disciplines including social policy, social work, development studies, geography, planning, economics, sociology, population health and political science.
Price: 42.99 £ | Shipping*: 0.00 £
Similar search terms for Social:
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the difference between Social Media Marketing and Social Network Marketing?
Social Media Marketing refers to the use of social media platforms to promote a product or service, engage with the audience, and build brand awareness. It involves creating and sharing content on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. On the other hand, Social Network Marketing focuses specifically on leveraging social networking sites like Facebook, LinkedIn, and Twitter to connect with potential customers and build relationships. It involves using these platforms to engage in conversations, share content, and build a community around a brand or product. In summary, while Social Media Marketing encompasses a broader range of social media platforms, Social Network Marketing focuses specifically on leveraging social networking sites to connect with and engage the audience.
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'Social or design?'
Both social and design are important aspects of creating a successful product or service. Social considerations involve understanding the needs and behaviors of the target audience, as well as the impact of the product on society. Design, on the other hand, focuses on creating a functional and aesthetically pleasing solution to meet those needs. Ultimately, a balance of both social and design considerations is necessary to create a product that not only meets the needs of the users but also has a positive impact on society.
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Are social services marketable?
Social services are not typically marketed in the traditional sense, as they are often government-funded or provided by non-profit organizations. However, there is a growing trend towards social enterprises that provide services with a social mission, which can be marketed to consumers who value socially responsible businesses. These social enterprises can use marketing strategies to raise awareness, attract clients, and generate revenue to support their social mission. Overall, while social services may not be marketed in the same way as traditional products or services, there is potential for them to be marketed effectively to reach those in need and create positive social impact.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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